Volt.

Volt.

Volt.

Strategy, logo design, collateral materials design, interior design, social media content creation, photography production coordination, tone of voice.

Strategy, logo design, collateral materials design, interior design, social media content creation, photography production coordination, tone of voice.

Strategy, logo design, collateral materials design, interior design, social media content creation, photography production coordination, tone of voice.

Business is a team sport and we love to cheer for our clients.

Siblings and head-coaches Madeleine and Franco Arguello approached us to help them launch their new gym specialized in cross-functional training.

The main concept was to change the typical gym image from exclusive and high performance driven environment into a more welcoming and energetic community-led experience. So we went with a concept that talks about the energy created through a strong community.

Depending on the type of application and context, we developed two logo versions that can live alone or accompanied by the thunder iso. The colors were chosen to communicate the joyful vibe of the place.

We played with geometric figures mixed with bold typography to communicate constant movement, giving the brand a modern and vibrant look and feel.

“Starting is never easy, especially in a crowded and competitive category like the fitness industry, so we were very lucky to find a partner that helped us to give shape to our dream. We are really excited with the results, the brand we created, and we feel confident that we have the right tools to compete against any other gym out there.”

Madeleine Arguello— Founder at Volt

“Starting is never easy, especially in a crowded and competitive category like the fitness industry, so we were very lucky to find a partner that helped us to give shape to our dream. We are really excited with the results, the brand we created, and we feel confident that we have the right tools to compete against any other gym out there.”

Madeleine Arguello — Founder at Volt

“Starting is never easy, especially in a crowded and competitive category like the fitness industry, so we were very lucky to find a partner that helped us to give shape to our dream. We are really excited with the results, the brand we created, and we feel confident that we have the right tools to compete against any other gym out there.”

Madeleine Arguello— Founder at Volt

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Creating a cutting edge brand for a cutting edge company.

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Next project.

Creating a cutting edge brand for a cutting edge company.

Go to next project

Next project.

Creating a cutting edge brand for a cutting edge company.

Go to next project

In a very competitive landscape, you need the right team by your side.

In a very competitive landscape, you need the right team by your side.

Let us help you get the communication your brand, product or service needs to keep growing.

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Cuella Studio is a partner agency of Sangre Agency

© 2023 Cuella Studio. All Rights Reserved.

Cuella Studio is a partner agency of Sangre LATAM

© 2022 Cuella Branding Studio.
All Rights Reserved.