Data is transforming all the time, maybe a visual identity should too.
Esfera is a data analytics company that uses data to empower businesses owners to make the right strategic and tactical decisions.
We were tasked with the complete overhaul of their corporate identity, working from the strategy to delivering a complete set of brand guidelines.
Mimicking the same changing nature of data, the main visual concept for the isotype was of a shape shifting form, that not only comes from the perfect figure but it’s also a living testament of a brand that is constantly evolving, expanding and moving.
Show me the money!
One of the main objectives of the new identity was to connect the correct exploitation of data with better business outcomes, meaning more money. That was the thinking behind the creation of the color palette, using several shades of green to reference money but also to give the brand a sleek, technological and modern look.
The criteria for the selection of the brand images were connection, movement, technology and of course, data, mixed with various types of shapes to create a very dynamic social media content.
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