Cuella Studio is the brainchild of award-winning Art Director Ricardo Ovelar.

With over twenty years of advertising experience, Ricardo Ovelar has worked in three different countries across the Americas (Paraguay, Argentina, and the USA) for brands like Nike, Pepsi, Coca-Cola, Target, McDonald's, Stella Artois, California Milk Processor Board, and Doritos, among many others.

Throughout his career, his work has been recognized with over fifty international advertising awards in major festivals like Cannes Lions, Clio, Webby Awards, New York Festival, El Sol, FIAP, El Ojo de Iberoamérica, Diente, and Wave Festival, among others.