It's there a better sound than a cash register making ka-ching? We think not.
Asian style food-truck from Paraguay was starting to experience steady growth and the owners were looking to positionate their business in front of its competition.
When we started researching one of the things that came up quickly was just how conservative the Paraguayan consumer still is in terms of trying out new food flavors. So during the strategy phase we narrowed our target to young individuals with the highest propensity to try new food experiences, that are highly educated or current university students, and above all, frequent travelers.
With our new target defined, we set out to create a more cosmopolitan and urban look and feel, gathering inspiration from Tokyo streets aesthetics, filled with urban textures and neons light signs, in order to create a new visual language for the brand paired with a fun and witty new tone of voice.
After launching the new image to this day Dalu experienced major growth in sales and overall positive brand sentiment.
We designed a flexible graphic system that adapts to all kinds of communication materials, mixing delicious photography of the menu with a set of fun and joyful iconography.
To spice up all of our print materials we created a series of colorful stickers, that can be used on packagings, collaterals or even as gifts. Of course, we turned these static stickers into digital ones too, ranging from animated Instagram stickers to Whatsapp.
For the photography line we played with urban style textures, putting each product as the main star of the composition.
Let us help you get the communication your brand, product or service needs to keep growing.
