Asiati.

Asiati.

Asiati.

Strategy, naming, logo design, identity system, social media content creation, packaging design, photography, tone of voice.

Strategy, naming, logo design, identity system, social media content creation, packaging design, photography, tone of voice.

Strategy, naming, logo design, identity system, social media content creation, packaging design, photography, tone of voice.

Eating at home shouldn't be any less good than going out.

Asiati is a dark kitchen restaurant that specializes in Chinese, Corean, Japanese and Thai cuisine, that respects and promotes the different cultures of each country.


When Asiati was about to launch, the food delivery experience in Paraguay was far from good, so we started making ourselves one simple question: Why ordering something to eat at home couldn’t have the same or better quality than going to a restaurant?

We were looking to create a premium experience, from ordering, receiving the order to enjoying the meal and sharing on social media, all with a joyful and welcoming spirit.

Clean and simple lines mixed with a positive and welcoming attitude gave the brand a modern yet amicable look.

Clean and simple lines mixed with a positive attitude were the pillars behind the logo design process.

Thinking outside, inside and around the box.

Taking inspiration from the experience of going shopping, we set out to create a packaging that costumers would feel pride showing; whether it be at the office, home or at a friend's house.

People eat with their eyes first, so we made some delicious photography.

We approached product photography with extra care, keeping it simple, and letting the food and fresh ingredients do all the heavy lifting.

We created every piece of social media content to give something back in exchange of people’s attention. We talked about the different Asian cultures, shared fun facts and overall, used every post as the perfect opportunity to learn something new.

Next project.

Redefining what a meat market can be.

Next project.

Redefining what a meat market can be.

Next project.

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Are you looking to cook something special for your business?

Are you looking to cook something special for your business?

Let us help you get the communication your brand, product or service needs to keep growing.

Cuella Studio is a partner agency of Sangre Agency

© 2023 Cuella Studio. All Rights Reserved.

Cuella Studio is a partner agency of Sangre LATAM

© 2022 Cuella Branding Studio.
All Rights Reserved.